At the SALT Conference in Jackson Hole, Wyoming, Eric Trump forecasted that Bitcoin could reach $175,000 by the end of 2025 and eventually rise above $1 million. He argued that traditional finance remains hampered by slow payments and settlement systems, positioning Bitcoin as a more efficient alternative. This is not the first time he has voiced such optimism. During a late 2024 appearance in Abu Dhabi, Eric Trump also envisioned Bitcoin reaching $1 million in the long term, citing the cryptocurrency’s scarcity and global appeal.
In March 2025, Metaplanet, a Tokyo-listed firm appointed him to its newly formed Strategic Board of Advisors. The company, which has pivoted its focus to building a Bitcoin treasury, credited him with “business expertise and passion for BTC” in advancing its goals.
At the time of his appointment, according to company filings Metaplanet held roughly 3,050 to 3,200 BTC, with stated ambitions to reach 10,000 BTC by the end of 2025. Since then, the company has significantly increased its Bitcoin reserves, underscoring its determination to establish itself as a major force among corporate holders of the asset.
Eric Trump’s presence will soon be more visible in Japan. According to a report by Bloomberg, he is scheduled to attend Metaplanet’s shareholder meeting in Tokyo in September 2025, after a stop in Hong Kong at the Bitcoin Asia Conference on August 28–29. At the Tokyo meeting, shareholders are expected to vote on new capital-raising mechanisms, including the issuance of preferred shares. This move is likely aimed at securing billions in additional funds for Bitcoin accumulation, a strategy that could strengthen Metaplanet’s position in global markets and make it a leading corporate treasury player alongside names like Strategy.
His involvement with Metaplanet coincides with a broader set of ventures. Eric Trump co-founded American Bitcoin, an entity evolving from American Data Centers, which is seeking to go public via a reverse merger with Nasdaq-listed Gryphon Digital Mining.
Meanwhile, the Trump family’s wider crypto footprint extends to ventures such as the $Trump meme coin, a digital asset ETF, and a cryptocurrency exchange.
Trump’s predictions and corporate roles highlight not only his personal belief in Bitcoin but also a deliberate effort to shape market perception. His public statements add to investor speculation and align his ventures with narratives of scarcity, institutional adoption, and the long-term positioning of Bitcoin as a strategic asset. For Metaplanet, his name lends credibility and visibility in a space where reputation is key, and the upcoming shareholder vote could mark an inflection point in the company’s expansion plans.
The strategy, however, does not come without scrutiny. Eric Trump’s high-profile role in global Bitcoin ventures raises questions about the political optics of such involvement, particularly given his father’s position and the administration’s active promotion of crypto adoption in the United States. Observers are weighing whether his dual roles, political proximity and corporate ambition could present conflicts of interest or, conversely, cement a stronger bridge between policy advocacy and market execution.
Eric Trump appears intent on entwining his identity with Bitcoin’s future. His upcoming Asia tour, which includes the Hong Kong conference and Metaplanet’s shareholder meeting in Tokyo, may prove pivotal not only for the company’s ambitions but also for shaping the broader conversation around the Trump family’s role in digital finance. The outcome of these appearances could ripple far beyond Tokyo, setting the stage for how closely political and business interests may converge in the next phase of Bitcoin adoption.
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