Saudi Startup Viero Raises $1.2M to Integrate Fintech into MENA Logistics

The capital, led by regional investors Watheeq Capital and Share Investment Co., with participation from Numu Angel Network, Black Iris Angel Network, and a cadre of angel backers, signifies growing investor belief in solutions that straddle the intersection of operations and finance for logistics providers across the Middle East and North Africa, according to a report by Wamda.

Founded in late 2024 by tech entrepreneurs Khaled Dakkak, Ahmed Alotaibi, and Marat Khamash, Viero’s rapid rise reflects an emerging understanding among regional operators that traditional systems, collection books, disparate delivery trackers, and manual expense logs, are not built for real-time oversight, cost governance, or the financial complexity of today’s supply chains.

For company co-founder Dakkak, the idea was born from first-hand observation of how fragmented fleets struggle with coordination. Combining delivery execution, vehicle management, and the notoriously knotty world of expense reconciliation, all within a unified platform, Viero aims to be the unseen engine that keeps regional logistics running.

While logistics tech has attracted interest across global markets, it is the fusion with fintech, not just mobility or tracking, that distinguishes Viero’s strategy. By embedding financial controls into operational workflows, the startup aims to empower fleet and logistics firms with real-time visibility into costs, payments, and operational efficiencies, a value proposition that traditional transportation management systems often fail to deliver.

This approach resonates with broader trends in the logistics sector where operational fragmentation, many systems doing parts of a job in isolation, leads not only to inefficiencies but rising costs and potential error. Integrating finance at the core isn’t simply a convenience; for many operators, it could be foundational to growth.

In regions such as the Gulf Cooperation Council and the wider MENA market, logistics has become increasingly mission-critical. Saudi Arabia, in particular, has placed significant emphasis on becoming a global trade and logistics hub under its Vision 2030 economic diversification program, catalyzing investment in transport infrastructure, digital ecosystems, and enterprise technology. Analysts say that startups like Viero are uniquely positioned to support these ambitions by providing the operational backbone behind last-mile deliveries and fleet management.

At its core, the Viero platform brings together delivery operations, route management, fuel and expense tracking, and vehicle-related payments into a single, real-time system. For fleet managers who once juggled multiple spreadsheets, apps, and cash flows, the promise of an integrated dashboard represents a leap in control and predictability.

This is particularly acute in markets where digital penetration in logistics has lagged behind other sectors like fintech or e-commerce. Fragmented operational tools remain a stubborn issue in many emerging markets, slowing adoption of automation and increasing costs for companies that seek scale. Viero’s founders say the startup is tackling long‑standing inefficiencies in fleet operations and fragmented systems by unifying delivery workflows and financial controls into a single platform, aiming to serve as a fintech operating layer for logistics across MENA

Investors backing Viero describe the round as a bet on a platform that lies beneath traditional mechanisms, binding operational execution with financial clarity. In venture parlance, this is often called an “operating layer,” a foundational substrate on which other services and features can be built. Unlike sectors where growth is driven purely by user adoption, such as consumer apps, companies like Viero are being measured on unit economics, scalability, and technology integration. Their success hinges less on flashy customer figures and more on deep embedding into complex workflows that previously resisted digitization.

With its fresh capital, Viero plans to accelerate product development, expand feature suites, and deepen its footprint across the MENA region. The company has already signaled intentions to broaden its reach beyond Saudi Arabia into neighboring markets where logistics fragmentation is equally acute.

Technologists and investors alike note that logistics, long the domain of hardware, vehicles, and manual coordination, is undergoing a digital transformation. But unlike fintech’s explosive growth in payments and banking infrastructure, logistics digitization has been slower and more complex, often requiring bespoke solutions that meet local market needs. This makes Viero’s journey both challenging and potentially transformational. If it succeeds in becoming a standard layer for logistics operations, the company could be shaping how goods move and how money flows in one of the world’s fastest-growing economic regions.