Eric Trump Joins Metaplanet: Japan’s “MicroStrategy” Bold Move

Metaplanet Inc., originally founded over a decade ago, has undergone a major corporate transformation. It has pivoted away from its original business model to focus heavily on Bitcoin as its principal treasury reserve asset. This shift is driven by the belief in Bitcoin's long-term value, grounded in its finite supply and decentralized, apolitical nature. By embracing Bitcoin, Metaplanet aims to enhance shareholder value and position itself as a pioneering force in corporate cryptocurrency adoption across Asia.

Eric Trump brings significant experience in real estate, finance, brand development, and strategic business leadership. His involvement is seen as a key asset in pushing Metaplanet’s vision forward, especially in expanding the firm’s international reach and influence within the digital asset ecosystem. CEO Simon Gerovich expressed strong enthusiasm about the appointment, describing Eric Trump’s business savvy and support for the Bitcoin community as major advantages that will help propel the company’s mission. He posted on X:

The creation of the Strategic Board of Advisors is part of a larger initiative to bring prominent voices and industry leaders into Metaplanet’s orbit. The advisory board will help guide the company’s long-term strategy and support its bold commitment to Bitcoin as a corporate reserve asset. Trump is the first member named to the board, signaling the company’s intention to bring high-profile figures into its fold.

Metaplanet has been aggressively increasing its Bitcoin holdings, signaling a full-throttle commitment to its digital asset strategy. As of March 2025, the company added another 150 BTC to its treasury, bringing its total holdings to 3,200 BTC, valued at roughly $262 million. This move is part of an ambitious plan to hold 10,000 BTC by the end of 2025 and 21,000 BTC by the end of 2026, aiming to rival the scale of corporate Bitcoin holders in the West.

To support this aggressive accumulation, Metaplanet has rolled out various financial strategies. In 2024, it issued $500 million in zero-interest bonds, which were fully subscribed within a week. The bonds, set to mature over a 10-year period, are designed to fund Bitcoin purchases, research and development, and market expansion. This approach enables Metaplanet to access capital at low cost while maintaining a stable financial position and strong credit profile.

Investor interest in Metaplanet has surged in tandem with its Bitcoin strategy. Following the announcement of Eric Trump's appointment, Metaplanet’s stock rose 17.8% in early trading on the Tokyo Stock Exchange. The market reaction suggests growing confidence in the company’s direction and the broader investor appetite for Bitcoin-focused corporate strategies.

Observers have drawn comparisons between Metaplanet and MicroStrategy, the U.S. firm led by Michael Saylor that has become the largest corporate holder of Bitcoin. MicroStrategy’s strategy of using corporate debt and equity to accumulate Bitcoin has been echoed by Metaplanet’s approach, with some now dubbing the Japanese firm “Asia’s MicroStrategy.” With MicroStrategy holding over 150,000 BTC, Metaplanet’s targets signal serious intent to become a leading corporate Bitcoin player on the global stage.

Metaplanet’s strategy also reflects Japan’s evolving crypto regulatory environment. The company complies with the Financial Services Agency’s requirements, including anti-money laundering policies, investor protection measures, and regular financial disclosures. These regulatory obligations are seen as crucial to maintaining long-term investor trust and ensuring stability as Metaplanet scales its operations.

Eric Trump’s appointment marks a high-profile endorsement of Metaplanet’s vision and sets the stage for more strategic partnerships and advisory roles in the future. As the company doubles down on its Bitcoin-focused strategy, it is positioning itself not just as a trailblazer in Asia, but as a global example of how corporations can integrate digital assets into their core business models.