Bybit Launches European Crypto Card with 20% Cashback to Kickstart Adoption

The card is built on a foundation of strict compliance. Operating under the Markets in Crypto-Assets (MiCAR) regulation, Bybit EU is one of the first exchanges to be licensed by Austria’s Financial Market Authority. This regulatory footing provides both investor protections and passporting rights across 29 countries in the EEA, making it possible for the company to scale its services quickly. Vienna was chosen as the firm’s European base for its strong regulatory infrastructure and multilingual workforce, ensuring that the launch aligns with Europe’s financial standards while also being accessible to a diverse consumer base.

To encourage uptake, Bybit is rolling out multiple introductory offers for those who apply in September 2025. Users who deposit at least $100 and make their first transaction with the card are rewarded with 20 % cashback on crypto-funded spending during the initial month. On top of this, a €5 bonus is added automatically to the user’s account once the first transaction is completed. Bybit is also introducing referral incentives, creating a community-driven model that rewards both new applicants and existing users.

These introductory perks are supplemented by lifestyle and subscription rebates. The Bybit Card offers reimbursements on popular services such as Netflix, Spotify, and various AI tools, while seasonal perks extend to categories including travel, dining, fashion, and wellness. All of this comes without annual fees, an important differentiator for consumers accustomed to paying for premium card benefits.

In terms of functionality, the card is designed for seamless integration into everyday life. It enables instant spending of digital assets across Mastercard’s global merchant network and can be added to Apple Pay and Google Pay wallets. Cardholders can also withdraw cash from ATMs. With more than two million Bybit Cards already in circulation globally, this European expansion signals the company’s intent to move beyond crypto trading and into mainstream financial services.

Mazurka Zeng, CEO of Bybit EU, captured the significance of the launch by noting, "There are months where decades happen, and the digital asset industry is having such a moment — thanks to increasing regulatory clarity and growing institutional as well as grassroots adoption." She emphasized that the Bybit Card is designed to provide Europeans with a trusted, secure, and rewarding way to use crypto in everyday life, adding, "With the Bybit Card, we are excited to give European users a trusted, secure, and rewarding way to make crypto part of their daily lives. By holding one of our cards, members of the community own a piece of crypto history in the making."

The move comes at a time when other platforms have scaled back. Binance, once a major player in the European crypto-debit card space, ended its service earlier this year, creating a gap for compliant providers to fill. Bybit has stepped into that void with a product that not only meets MiCAR standards but also offers generous launch incentives to attract a broad consumer base.

The combination of regulatory approval, a multilingual support base in Vienna, diverse rewards, and a strong set of launch offers gives the Bybit Card a unique positioning in the European market. It extends the utility of cryptocurrencies from speculative assets to tools of daily commerce, a shift that could encourage broader public adoption and help integrate digital assets into the financial mainstream.