Bybit and Tether Join Forces to Spark Crypto Boom in Brazil

A key element of the partnership is the co-sponsorship of Blockchain Rio, a leading Latin American blockchain and Web3 event. During the conference, any new user who registers on Bybit’s platform will receive an exclusive USDT bonus, intended to provide an initial foothold in the crypto ecosystem. Bybit and Tether hope this incentive will entice first-time users to explore digital assets more actively.

Beyond events, the partners are in advanced discussions with Visit Rio to pilot crypto-enabled tourism. Initiatives under consideration include discounts and USDT bonuses for tourists paying in stablecoins when booking services, tours, and making local purchases. If successful, the effort could position Rio de Janeiro as a crypto‑friendly travel destination.

Crypto literacy is another focus of the joint initiative. Bybit plans a national education campaign, launching “Learn to Earn” programs that reward users seeking blockchain knowledge with crypto incentives. The rollout will include university meetups, seminars, and developer workshops, targeting students, entrepreneurs, and developers to build grassroots familiarity and engagement with digital finance.

Earlier in 2025, Bybit appointed Israel Buzaym as Country Manager for Brazil, under whose leadership the company has significantly expanded locally. The exchange has introduced Brazil-specific offerings such as Bybit Pay and the Bybit Card, designed to bridge the gap between traditional banking and digital asset usage. Buzaym emphasized the opportunity: “Brazilians have a long history of embracing innovation. We’re already seeing strong momentum in the adoption of our services. This partnership with Tether adds the trust, liquidity, and strategic focus needed to make crypto a natural part of everyday life for millions.”

Tether, with a market capitalization exceeding $114 billion, commands a central position in the stablecoin market. The company’s involvement reinforces liquidity, trust, and infrastructure backing critical for broader crypto uptake in emerging economies. Brazil represents a high‑potential market with its rising interest in digital finance and an evolving regulatory landscape. While Brazil implemented a flat 17.5% tax on cryptocurrency transactions in July 2025, providing some clarity, challenges remain in regulatory unpredictability and public education. At the same time, many Brazilians remain unbanked or underbanked, making crypto-based solutions a compelling alternative.

Stablecoins like USDT can also mitigate volatility and simplify cross‑border transfers, offering faster, cheaper alternatives to traditional remittance systems, particularly in Latin American corridors.

While momentum is growing, long-term success will depend on continued regulatory clarity, consumer education, and real-world usability. As Brazil’s crypto landscape evolves, ensuring transparency, protecting users, and harmonizing policies will be critical to building lasting trust. The collaboration between Bybit and Tether may serve as a model, if it can balance innovation with the safeguards needed to foster mass adoption.

Digital payments and AI‑powered fintech are expected to drive mainstream blockchain adoption by 2025. As such, Bybit and Tether’s partnership could serve as an early test case for how major crypto firms establish footholds in emerging markets through a mix of incentives, tangible use cases, and education.

The collaboration marks a clear shift toward mainstream integration of cryptocurrency across real-world sectors such as tourism, education, and finance in Brazil. By marrying stablecoin infrastructure with exchange capacity and marketing outreach, the partners aim to normalize crypto usage across diverse user groups. If executed well, the repeated investment in physical engagement, the workshops, seminars, tourism pilots, may build sustainable traction beyond speculative trading. It also aligns with broader trends toward financial inclusion, especially in Latin America, where the traditional banking system has not uniformly reached all communities.

Brazil’s strategic position as Latin America’s largest economy and growing crypto adoption rates make it a logical target for such initiatives. With Bybit’s platform reach and Tether’s liquidity, the partnership could accelerate adoption.