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Binance Square Takes on Social Media Giants With Livestreams and Rewards

Staff Writer
Staff Writer
May. 27, 2025
Binance Square, the social networking platform developed by the global cryptocurrency exchange Binance, has recently introduced two significant features aimed at enhancing user engagement and content monetization: the "Write to Earn" initiative and a new livestreaming service.
BinanceBinance Square stands out by blending social engagement with built-in trading, giving it an edge over rival platforms. (Image: Shutterstock)
The "Write to Earn" program incentivizes content creators by allowing them to earn up to 30% trading fee commissions. This is achieved when readers engage with their content and subsequently execute trades via embedded coin tags or price widgets within the posts. To participate, creators must complete account verification and set up a Binance Square profile with an avatar and nickname. Once registered, they can publish various content forms, including short posts, long articles, or polls, to start earning commissions.

This initiative not only rewards creators for their contributions but also fosters a more vibrant and informative community within Binance Square. By sharing insights, analyses, and educational content, creators can build their reputation and influence while benefiting financially from increased reader engagement.

In addition to written content, Binance Square has launched a livestreaming feature tailored for traders and content creators. This service enables experienced traders to broadcast live sessions, sharing real-time market analyses, trading strategies, and insights directly with their audience. The interactive nature of livestreaming allows for immediate viewer engagement, fostering a more dynamic and educational environment.

To maintain quality and relevance, Binance requires users to have at least 1,000 followers on Binance Square to initiate a livestream. This threshold ensures that streamers have an established audience and a degree of credibility within the community.

The integration of the "Write to Earn" program and livestreaming capabilities signifies Binance Square's commitment to evolving as a comprehensive social platform for the crypto community. By providing diverse avenues for content creation and interaction, Binance Square aims to cater to the varying preferences of its users, whether they prefer consuming written analyses or engaging in live discussions.

These developments also position Binance Square competitively against other social media platforms that offer similar features. By leveraging its existing user base and integrating trading functionalities directly into the social experience, Binance Square offers a unique proposition that combines community engagement with actionable financial activities.

As Binance Square continues to expand its features and user engagement strategies, the platform is poised to become a central hub for crypto enthusiasts seeking both information and interaction. The success of initiatives like "Write to Earn" and livestreaming will likely influence future developments, potentially leading to more innovative tools and programs that further integrate social interaction with cryptocurrency trading and education.

For content creators and traders alike, these new features offer opportunities to share knowledge, build communities, and monetize their expertise within the ever-evolving landscape of cryptocurrency and blockchain technology.