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Eric Trump, Executive Vice President of the Trump Organization and son of U.S. President Donald Trump, made the announcement during a launch event hosted in Dubai. “When I can see two worlds that I truly love come together, it’s very exciting,” he said, referring to the convergence of luxury real estate and crypto innovation. He described Dubai as “one of the hottest property markets in the world,” lauding the city’s openness to technological and financial innovation.
The skyscraper will feature ultra-luxury amenities, including the world’s highest outdoor swimming pool, a five-star hotel, one- to three-bedroom residences, and two penthouses priced at approximately $20.4 million each. A private members-only club named “The Trump” will also be a central highlight of the development.
Set for completion in 2031, the Trump Tower Dubai is being developed in partnership with Dar Global, the international arm of Saudi-listed real estate powerhouse Dar Al Arkan. This marks the third collaboration between the Trump Organization and Dar Global, and the most ambitious one to date. Previous joint projects included luxury villas in Oman and a golf community in Saudi Arabia.
The decision to accept cryptocurrency is not just a marketing tactic, it signals a deeper shift in how high-end developers are adapting to a new financial reality. Buyers will be able to use Bitcoin and other major cryptocurrencies to secure residences in the tower, bypassing traditional banking channels and potentially attracting a younger, tech-savvy clientele.
The move comes amid Dubai’s rapid emergence as a global crypto hub. The city has implemented comprehensive regulatory frameworks under the Virtual Assets Regulatory Authority (VARA), aimed at creating a safe and transparent environment for digital asset businesses. Companies such as Binance, Coinbase, and Bybit have already established regional operations in the UAE, citing the pro-innovation stance of local authorities.
Dubai’s appeal has also extended to ultra-high-net-worth individuals seeking real estate assets that support crypto transactions. Earlier this year, reports surfaced that several new developments in Business Bay and Palm Jumeirah had quietly begun accepting digital currency from vetted investors.
For the Trump family, this project aligns with their increasing involvement in blockchain initiatives. In recent years, Eric Trump has praised blockchain’s potential to “disrupt inefficient legacy systems,” and has hinted at future investments in decentralized finance and tokenized real estate platforms. The family’s broader financial ecosystem is also rumored to be exploring tokenization of commercial assets and loyalty platforms powered by smart contracts.
The Trump Tower Dubai, when completed, will stand as a powerful symbol of this convergence, where prestige, technology, and geopolitics intersect in one of the world’s most dynamic real estate markets.
With construction expected to begin later this year and sales launching soon, the Trump Organization’s latest venture signals that the future of real estate may very well be written in code and bought with crypto.
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