Trump Media Teams Up With Crypto.com to Launch $6.4B CRO Treasury

As outlined in a mutual cooperation agreement, Trump Media will integrate the Crypto.com digital wallet infrastructure into its Truth Social and Truth+ platforms. This marks the launch of a newly minted rewards system, where users earn “gems” for platform engagement that they can convert into CRO tokens and benefits via Crypto.com’s wallet system. Perks include the ability to use CRO for subscription payments and enjoy free or discounted access to Truth+. Additional co-marketing efforts between the two firms are also on the agenda to maximize reach.

Devin Nunes, CEO and Chairman of Trump Media, highlighted the partnership’s significance, stating, “After reopening the internet with a free-speech social media platform and building an uncancellable TV streaming service, Trump Media is partnering with the namesake of its industry, Crypto.com, to help make Cronos the utility token of choice around the globe. As the first company to widely implement CRO across social media and TV streaming platforms, Trump Media is proud to be an early adopter of this best-in-class digital network."

This integration positions Cronos, noted for its high-speed, interoperable blockchain design as the utility backbone within these platforms. The announcement underscores the token’s suitability for scalable, low-cost smart contracts and decentralized application deployment.

At the same time, Trump Media announced a definitive business combination with Yorkville Acquisition Corp. and Crypto.com to launch Trump Media Group CRO Strategy, Inc., a pioneering digital asset treasury focused exclusively on the Cronos ecosystem. Funding commitments are substantial: $1 billion in CRO, equal to about 6.313 billion tokens or roughly 19 percent of CRO’s market capitalization at the time, will be contributed alongside $200 million in cash, $220 million in mandatory-exercise warrants, and a $5 billion equity line of credit from YA II PN, Ltd.

Kris Marszalek, Co-Founder and CEO of Crypto.com, emphasized the scale of the plan, saying, “The sheer size and structure of this project will encompass more than the entire current market capitalization of CRO, with the additional commitments of over $400 million in cash and a further $5 billion line of credit facility to acquire additional CRO. This, combined with share lock-ups by each party and the treasury’s validator strategy, make it a unique and compelling offering compared to all other digital asset treasuries.”

Notably, this entity would stand as the first publicly traded CRO treasury company, and, by metrics of digital-asset holdings to market cap, the largest of its kind. The newly formed company is slated to trade under the Nasdaq ticker “MCGA” following the merger and shareholder re-listing. The founding partners, including Trump Media, Yorkville, and Crypto.com, will be subject to a one-year lock-up, followed by a phased, three-year release.

What sets this initiative apart is the attempt to move beyond token speculation into building an ecosystem where CRO underpins real platform engagement. Rather than remaining a purely market-traded asset, CRO is being woven directly into user experiences on Truth Social and Truth+, with subscription payments and engagement rewards giving it tangible everyday utility. At the same time, the public treasury vehicle adds a dimension rarely seen in crypto strategy: combining digital asset holdings with a publicly listed company structure backed by a SPAC merger. This alignment blends brand-driven digital adoption with institutional financial architecture, a design that could draw both investor enthusiasm and regulatory curiosity.

For platform users, the integration could transform routine activity into something more tangible, rewarding time spent with convertible CRO tokens and expanding payment flexibility. For investors, the treasury’s commitment to purchasing such a large stake in CRO, nearly one-fifth of its supply, has the potential to affect liquidity and price dynamics, creating both opportunities and volatility. For regulators, the structure may become a test case, combining social-media platforms, crypto utilities, and a public company treasury under one umbrella, with rules of disclosure and asset management certain to be scrutinized.

Taken together, these initiatives reveal a dual strategy. On one hand, CRO is being embedded as a utility token to drive user interaction on Trump Media’s platforms, positioning it as an everyday medium for payments and rewards. On the other, the creation of a CRO-backed digital asset treasury aims to give investors exposure through a publicly traded vehicle that could become the largest of its kind. The combination of user-level adoption and institutional treasury design underscores the ambition of Trump Media and its partners to link blockchain ecosystems with mainstream markets in a way that goes beyond existing crypto models.