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The firm, World Liberty Financial (WLF), was launched in September 2024 and is controlled by Donald Trump Jr., Eric Trump, and Barron Trump, the youngest of the Trump siblings. President Trump, who is currently serving his second non-consecutive term, is listed as holding 15.75 billion governance tokens in the crypto venture, according to the disclosure.
The tokens appear to have played a major role in generating the $57.7 million in income Trump received in 2024 from the company, suggesting a combination of revenue from token sales or profit-sharing.
World Liberty Financial’s operations represent one of the most high-profile political family-linked ventures in the crypto ecosystem to date.
The firm's creation was not widely known until the release of Trump’s annual financial disclosure. The document, spanning 234 pages, outlined a vast portfolio of investments, including significant crypto holdings and other alternative assets.
In addition to his stake in WLF, President Trump disclosed personal cryptocurrency holdings valued between $1 million and $5 million, along with investments in gold bars.
The degree of the president’s control over strategic decisions within WLF is not specified in the filing. However, his governance token holdings suggest at least partial influence, if not outright decision-making authority, depending on how the firm’s tokenomics are structured.
The revelations have prompted immediate concerns among government ethics experts. While Trump is not directly managing the company, the combination of personal financial benefit and public office is seen by some as a potential conflict of interest, particularly given the administration’s relatively crypto-friendly posture.
Trump’s allies have floated regulatory rollbacks and pro-crypto tax provisions in Congress, raising questions about whether such policies could benefit the family’s crypto investments.
Government watchdogs have previously raised alarms over Trump’s extensive business dealings while in office, and this latest filing is likely to intensify that scrutiny.
Trump’s 2024 revenue portfolio also includes millions in royalties from branded consumer products — such as sneakers, watches, and a branded Bible — sold through partnerships and licensing deals. These product lines became viral hits among his supporter base during the campaign season.
Trump’s entanglement with digital assets — both as a business interest and a policy matter — is now drawing heightened scrutiny during his second term. Supporters see his crypto ventures as a forward-thinking embrace of financial innovation, while critics argue they blur the line between public service and personal profit.
As regulation of cryptocurrencies continues to evolve — with new legislation making its way through Congress — Trump’s dual role as both crypto entrepreneur and sitting president could complicate the national conversation around the future of digital finance.
For now, one thing is clear: Donald Trump is more than a bystander in the crypto market — he’s financially involved in its growth.
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