SoFi Reenters Crypto with Stablecoin Transfers and Bitcoin Trading

Fintech giant SoFi is making a bold return to the digital asset landscape, announcing plans to roll out a new suite of crypto-enabled financial services designed to “help members get their money right.” The move marks SoFi’s reentry into cryptocurrency after suspending its digital asset investing services in 2023 following its transition to a nationally chartered bank.

By the end of this year, SoFi members will gain access to blockchain-powered international money transfers, crypto investing, and a future slate of services including staking and crypto-collateralized borrowing. These new features will be integrated directly into the SoFi app, enabling users to manage traditional and digital finances seamlessly in one place.

“The future of financial services is being completely reinvented through innovations in crypto, digital assets, and blockchain more broadly,” said SoFi CEO Anthony Noto. “We’re accelerating our efforts to give members more choice and more control, whether they’re investing, sending money across borders, or planning for their future.”

According to the company’s June 25 announcement, SoFi’s upcoming crypto-based international transfer feature will allow eligible users to send U.S. dollars to recipients in dozens of countries using well-established blockchain networks. The funds will be automatically converted into local currency and deposited into the recipient’s bank account, with full transparency on exchange rates and fees.

Unlike traditional remittance platforms that rely on slow, costly intermediaries, SoFi says its upcoming blockchain-based transfers will be faster, more affordable, and fully transparent. The company emphasizes low fees, real-time processing, and a seamless experience directly within the SoFi app.

SoFi emphasized that its renewed crypto offerings are not just about speculative investment, but about giving users “real-world tools” that integrate digital assets into daily financial activities. Beyond transfers and trading, SoFi aims to support long-term crypto utility with plans for digital asset staking and borrowing services, helping members put their crypto to work securely within a regulated environment.

The reentry comes as the broader fintech sector begins embracing digital assets again, spurred by improving regulatory clarity under the current Trump administration and the ongoing evolution of U.S. banking frameworks to accommodate blockchain. In its statement, SoFi referenced ongoing collaboration with regulators to ensure compliance, saying the company “remains fully committed to providing services safely and securely, while adhering to all applicable rules and guidelines.”

SoFi first launched crypto trading in 2019 but paused the offering in 2023 after acquiring a bank charter, which required it to unwind certain digital asset operations. With nearly 11 million customers as of 2025, the company is now leveraging that scale to bring crypto into the mainstream, not as a novelty, but as a core financial tool.

Since its inception, SoFi has prioritized helping members achieve financial independence. In its latest move, the company highlights the role of crypto and blockchain in that mission, aiming to lower transaction costs, expand access to wealth-building tools, and give users greater control over their money.

The new crypto offerings are also expected to be educational. SoFi said it would pair its upcoming services with resources to help users “understand the risks and opportunities” of crypto markets. “It’s not just about offering features — it’s about empowering informed decisions,” Noto added.

SoFi’s timing coincides with a broader trend among financial institutions returning to or expanding their digital asset capabilities. Banks and fintechs alike are exploring crypto custody, stablecoin payments, and tokenized assets as investor interest returns following a prolonged bear market in 2022–2023. SoFi’s strategy, however, aims to differentiate by embedding crypto into a full-service platform rather than offering it as a standalone feature.

The announcement has already sparked interest from the investor community. SoFi shares rose nearly 2% in early trading following the news. Analysts noted that the return to crypto, paired with SoFi’s growing footprint in lending, mortgages, and student loans, could reinvigorate user engagement and help the company compete more aggressively with legacy banks and crypto-native platforms alike.

SoFi says it will begin rolling out the new features in phases, starting with cross-border transfers, followed by crypto trading, then staking and borrowing. The company did not disclose which blockchain networks will be used but assured that “only proven, secure infrastructures” would be selected.

With its integrated, compliance-focused approach, SoFi appears poised to be more than just a participant in the next wave of crypto adoption, it’s aiming to be a leader.