Newcastle United Signs Partnership with Global Crypto Exchange BYDFi

Peter Silverstone, Newcastle’s Chief Commercial Officer, framed the partnership as a natural alignment of ambition: "We're excited to welcome BYDFi to the Newcastle United family. They're an ambitious, forward-thinking brand whose mission to help people build their financial futures really resonates with us. Our club has seen incredible growth in recent years - since the 21/22 season our broadcast audience has ranked second among Europe's top clubs, and in the Asia-Pacific region we now attract the fifth-highest Premier League TV audience. Add to that being the fastest-growing club on Premier League social media last season, and it's clear our fanbase is expanding at a remarkable pace. This partnership gives BYDFi a fantastic platform to connect with our supporters around the world, and together we'll be creating new digital experiences to bring fans even closer to the club.”

This statement reflects not just commercial synergy but also Newcastle’s growing international profile, especially across the Asia-Pacific region. The club has become one of the Premier League’s most visible teams globally, positioning itself as a magnet for international sponsors that want to tap into its growing broadcast and social reach.

Michael Hung, Co-founder and CEO of BYDFi, underscored the philosophical alignment between the two sides: "Lasting success, on the pitch or in finance, comes from doing the right things, repeatedly, over time. We're honoured to partner with Newcastle United and to support a mindset where belief meets steady practice. That's what 'BUIDL Your Dream Finance' means to us; BUIDL is our term for taking actions which turn ideas into reality. Partnering with one of Europe's biggest clubs shows our ambition to continue our growth and reach new audiences. We are delighted to be working with Newcastle United and to reach their growing global fanbase.”

Founded in 2020, BYDFi has grown rapidly and now serves more than one million users in over 190 countries. The platform offers a broad range of crypto trading services for both beginners and experienced investors, and it has been recognized for prioritizing compliance, education, and community building as part of its long-term growth strategy.

For Newcastle United, the deal creates opportunities to experiment with new fan experiences that go beyond traditional sponsorships. Digital tools and blockchain-based features could be developed in partnership with BYDFi to give fans interactive ways of engaging with the club while highlighting the evolving role of cryptocurrency in mainstream entertainment.

For BYDFi, association with Newcastle United brings global visibility at a time when football remains one of the most influential cultural platforms in the world. With Newcastle claiming the second-highest broadcast viewership in Europe and one of the fastest-rising fan bases in Asia, the partnership offers BYDFi unparalleled exposure to a vast and diverse audience. This type of sports sponsorship allows a crypto exchange to position itself not only as a financial services provider but also as a lifestyle brand that aligns with passion, identity, and community.

The collaboration matters for several reasons. First, it could reshape fan engagement by opening the door to digital and financial experiences that go beyond traditional sponsorships. While no specific blockchain tools have been announced, future possibilities might include branded wallet features, NFTs, or crypto-based rewards that link directly to matchday and media interactions.

Second, the partnership reflects a broader strategy of market expansion, since BYDFi’s presence in more than 190 countries complements Newcastle’s global growth ambitions, particularly in Asia-Pacific where football’s popularity and digital finance adoption are both accelerating. Both organizations emphasize long-term growth and building trust in their respective fields, Newcastle through sporting performance and fan development, and BYDFi through compliance, education, and steady innovation in finance, suggesting a natural synergy that reinforces their credibility.

The deal also reflects the growing convergence of sports and cryptocurrency, where football clubs are increasingly turning to blockchain firms to extend their digital offerings. While some partnerships in the past have been controversial or short-lived, Newcastle’s arrangement with BYDFi signals a more calculated step, emphasizing long-term collaboration rather than speculative hype.

Newcastle United’s partnership with BYDFi ultimately represents more than a sponsorship deal. It is a strategic alignment between a Premier League club intent on strengthening its global identity and a rising crypto exchange with ambitions to expand its user base through cultural and sporting partnerships. Together, they have the potential to create interactive and financial experiences that redefine how supporters engage with the game, while also strengthening BYDFi’s visibility in new markets.

This partnership captures the evolving intersection of sport, technology, and finance, where football clubs become platforms for digital innovation, and crypto exchanges gain cultural legitimacy through global fan communities. By linking the passion of Newcastle supporters with the promise of BYDFi’s “BUIDL” philosophy, both sides are betting on a future where engagement and financial empowerment go hand in hand.