Coinbase CEO Brian Armstrong Sees Bitcoin Soaring to $1 Million by 2030

Armstrong’s optimism is grounded in emerging regulatory clarity in the U.S., as he publicly backs landmark bills like the GENIUS and CLARITY Acts that aim to establish federal guardrails for digital finance.

Bitcoin’s adoption is gathering pace across multiple fronts. Spot ETFs are drawing record inflows, institutional demand is rising rapidly, and crypto is increasingly cited as a hedge against macro uncertainty. Amid this momentum, Armstrong sees U.S. regulatory advancement as a “bellwether” for how other financial hubs may follow suit.

He also envisioned a surge in user adoption. Drawing from BlackRock data, Armstrong argued that Bitcoin could reach several billion users by 2030—outpacing mobile phone and internet adoption rates. Earlier, Armstrong had stated publicly that “Bitcoin adoption should get to several billion people by 2030 at current rates,” referencing a trend that, while steep, he believed was directionally sound.

This forecast carries weight not only because of Armstrong’s leadership at Coinbase but also due to the convergence of market and policy developments. Legislative momentum in the U.S., including stablecoin regulation efforts, coupled with heavy inflows into spot Bitcoin ETFs and rising institutional participation, is creating a stronger foundation for long-term confidence. Should Bitcoin adoption reach billions of users as Armstrong envisions, it would represent a major milestone in its evolution toward mainstream use.

Still, Armstrong tempers optimism with realism. He acknowledges the “high error bars” in such long-term price and adoption predictions. Volatile markets, potential regulatory backsliding, or geopolitical shocks could derail the trajectory he envisions.

Armstrong frames Bitcoin’s ascent not as speculative hype but as a multi-phase evolution, emerging from regulatory progress, institutional adoption, and macro need. He presents it as more than an investment, positioning Bitcoin as a currency, a reserve asset, and a lifeline in times of fiscal uncertainty.

Beyond U.S. developments, the strategic Bitcoin reserve concept is gaining global resonance. Countries like Poland are contemplating similar initiatives to diversify reserves and assert financial sovereignty, following Brazil’s lead with its RESBit proposal. Analysts suggest that these moves could reshape international financial architecture, positioning Bitcoin as a strategic asset beyond niche markets.

Market infrastructure is evolving to match explosive demand for digital assets. The BlackRock iShares Bitcoin Trust (IBIT) crossed the $50 billion AUM milestone within 11 months, setting a record for ETF growth. At the same time, accessibility is expanding as analysts expect U.S. spot ETFs for altcoins like Solana, XRP, and Litecoin to receive pending SEC approval, potentially broadening investor choice and drawing crypto into mainstream portfolios.

This narrative extends beyond mere wealth creation; it centers on economic sovereignty. Armstrong portrays Bitcoin’s finite supply and decentralized design as a hedge against inflation and overextended fiat systems. He argues that in an age of monetary uncertainty, where even stablecoins face regulatory scrutiny, Bitcoin stands out as a form of digital sound money, offering individuals and perhaps nations an alternative to traditional monetary frameworks.