Webull Reintroduces Crypto Trading in U.S. as Regulatory Confidence Grows

Webull described the relaunch as a step toward making its platform more integrated and user-friendly, positioning digital assets alongside stocks, options, and other traditional securities in one app. Anthony Denier, U.S. CEO and Group President at Webull, highlighted the company’s broader vision for the relaunch. “Our mission has always been to deliver a streamlined, user-centric investing experience,” he said. “By reintegrating crypto trading into the Webull app, we are making it easier for customers to access and manage their entire portfolio, whether they're trading stocks, options, or digital assets. This update removes friction and provides a seamless centralized platform for navigating all investment opportunities.”

The decision is also informed by Webull’s recent expansion into Brazil, where the company successfully launched crypto trading earlier this year. That rollout acted as a testing ground, enabling the firm to gather insights on operations, user demand, and compliance while navigating a new jurisdiction. The positive response in Brazil, combined with an increasingly favorable regulatory climate in the U.S., provided the company with confidence to accelerate its return to its home market. Webull highlighted that these efforts are part of a wider global expansion strategy designed to strengthen its competitive position against established rivals in the retail trading sector.

At the corporate level, Webull Pay Inc., the parent company of Webull Pay LLC, will now be folded into Webull Corporation as a direct subsidiary. This consolidation has already been approved by a special committee of Webull’s board and by Webull Pay shareholders, though it remains subject to final regulatory review. Once complete, the restructuring will allow Webull to directly oversee its crypto operations under a unified corporate umbrella, simplifying governance and compliance. The consolidation was initially disclosed in July and has since been cited as a key step toward integrating crypto services back into the platform.

Stephen Yip, CEO of Webull Pay, emphasized the growing importance of digital assets in modern investing. "Cryptocurrencies have become an essential part of today's diversified investment strategies," he said. "We are excited to again offer crypto trading through Webull to deliver a more unified and convenient experience that reflects how modern investors want to manage their portfolios."

For users, the relaunch promises the return of access to cryptocurrencies alongside Webull’s existing suite of offerings, which include stocks, ETFs, options, and futures. The company has not yet disclosed details regarding which tokens will be supported or what its fee structures will look like, though given the size of Webull’s global user base, more than 24 million across 14 markets, the rollout is expected to generate significant retail engagement. By placing digital assets side by side with traditional investment products, Webull is positioning itself as a full-spectrum brokerage app rather than one that treats crypto as a separate service.

The timing of Webull’s announcement is notable, coming at a moment when regulatory clarity around digital assets is gradually improving in the U.S. and abroad. The decision signals confidence that the environment for crypto services is becoming more predictable, encouraging firms to bring offerings back to major markets. For Webull, the relaunch reflects a calculated effort to re-enter at a stage when investor demand is strong and compliance pathways are clearer, underscoring how closely private companies align expansion plans with evolving regulatory conditions.

Following the announcement, Webull outlined that the relaunch of crypto trading is expected to expand the platform’s activity by giving users access to a broader range of assets within a single app.

Webull’s return to U.S. crypto trading arrives at a moment when regulatory frameworks are steadily coming into focus, with legislation like the GENIUS Act and CLARITY Act establishing clearer rules for stablecoins and digital assets. By folding crypto operations back into its main app, Webull is aligning with a growing trend among fintech firms to offer digital assets as integral components of mainstream investment platforms. The relaunch promises streamlined portfolio management for retail users, combining equities, options, and crypto in a single interface. The broader impact will depend on how quickly regulators follow through on the proposals now making headway in Washington.