UAE-based wealthtech company Oxyfinz has launched a 2026 SME initiative offering small wealth and asset management firms complimentary access to its platform for 12 months, aiming to reduce the technology gap between boutique advisory businesses and larger financial institutions.
The initiative is open to eligible firms operating under DIFC/DFSA or ADGM frameworks. Oxyfinz says accepted businesses will receive full platform access from day one, with no trial restrictions or feature limitations during the 12-month period.
A Targeted Offer for Boutique Firms
The program is limited to 20 qualifying firms with fewer than 20 active clients. Oxyfinz says the initiative is aimed at regulated, client-facing investment and advisory businesses, including wealth management firms, asset managers, multi-family offices, capital advisory firms, and external asset managers.
The company frames the offer as support for smaller firms trying to operate in a faster-growing and more demanding regional wealth market. Independent advisers and boutique managers often face many of the same reporting, portfolio oversight, and client-service expectations as larger institutions, but without comparable technology budgets or in-house operations teams.
Oxyfinz says firms that complete the program may be offered preferential pricing after the 12-month period, although continuation beyond the initial term is not guaranteed and remains subject to the company’s discretion.
The UAE as a Wealth Management Hub
The launch comes as the UAE continues to strengthen its position as a regional hub for wealth, fund management, and private capital. Abu Dhabi Global Market reported 57% growth in assets under management in the first quarter of 2026, alongside a rise in asset and fund managers to 179 and funds managed out of ADGM to 263.
Dubai International Financial Centre has also been expanding its wealth and asset management ecosystem. DIFC says its platform gives firms access to private, family, and sovereign wealth across Dubai, the UAE, and the wider Middle East, Africa, and South Asia region, where an estimated USD 1 trillion (AED 3.67 trillion) in assets is expected to be transferred to the next generation over the next decade.
The scale of that opportunity is attracting global firms, but it also puts pressure on smaller operators. Client reporting, portfolio transparency, compliance workflows, and data quality are becoming more central to how advisory firms compete. In that environment, technology access can affect whether a small firm can expand without adding heavy fixed costs.
Inside Oxyfinz’s SME Initiative
Oxyfinz describes its platform as portfolio reporting and infrastructure for wealth and asset management firms. Under the SME initiative, qualifying firms receive access at no charge for 12 months, rather than a limited demo or short-term trial.
The company’s stated focus is not simply software adoption. Its announcement positions the initiative around operational resilience, reporting, and the ability of smaller firms to operate in a market where larger competitors often have more developed technology resources. The eligibility criteria also suggest Oxyfinz is targeting regulated firms already active in the market, rather than early-stage startups with no client base.
Applicants must confirm that their firm is registered under DIFC, DFSA, or ADGM and that it operates in compliance with applicable regulation. The application form asks for firm type, regulator, number of active clients, years in operation, and current operational challenges.
Technology Moves Into Wealth Infrastructure
Wealthtech has become increasingly important in markets where assets are growing quickly and clients expect more formal reporting and digital access. In larger firms, portfolio management systems, reporting tools, and data platforms are often treated as core infrastructure. Smaller firms may rely on manual processes, spreadsheets, or disconnected systems, which can slow reporting and increase operational risk.
Oxyfinz’s initiative appears designed to address that middle ground: firms that are already regulated and client-facing, but still small enough to face resource constraints. By limiting eligibility to firms with fewer than 20 active clients, the company is focusing on a segment likely to be sensitive to upfront technology costs.
The offer may also help Oxyfinz build relationships with boutique managers at an early stage in their growth. If accepted firms expand their client base during or after the 12-month period, the company could seek to convert some participants into long-term paying customers through its subsidized continuity pricing.
UAE Wealthtech Competition Takes Shape
The initiative also reflects a broader shift in the UAE financial services market. As DIFC and ADGM attract more asset managers, family offices, hedge funds, and advisory firms, supporting infrastructure providers are competing to become part of that growth story.
Oxyfinz is not positioning the program as a charity model. Instead, it is using free access as a market-entry and ecosystem-building strategy in a sector where firms are judged on reporting, compliance processes, and operational controls. The limited number of available places also gives the initiative a selective character, rather than a mass-market promotion.
Smaller wealth managers may see the offer as an opportunity to test the platform without upfront subscription costs. Larger market participants may view it as another sign that technology expectations in the UAE’s wealth sector are continuing to rise.
Applications are being accepted through the official Oxyfinz website. The company says a team member will contact applicants within two business days to confirm eligibility and discuss next steps.
