GameSquare to Reveal $250M Ethereum & NFT Treasury Plan

GameSquare’s board has elevated its crypto treasury authorization from $100 million to $250 million, citing the mounting success of its Ethereum yield generation efforts under the new framework. The live session on July 29 will explore facets of this strategy in detail, including how the treasury aims to unlock 8–14% on‑chain yield, far above traditional Ethereum staking benchmarks of 3–4%.

GameSquare has already deployed approximately $30 million toward purchasing 8,351.89 ETH at a weighted average price of $3,592 per ETH. In total, the company now holds roughly 10,170.74 ETH, valued at about $38 million as of July 21, 2025.

Complementing this, the board has approved an initial $10 million allocation for an NFT yield strategy, with a focus on Ethereum-native digital art and collectibles. These assets are intended not as static holdings, but as capital-efficient instruments deployed via DeFi protocols to generate annualized stablecoin returns in the 6–10% range.

GameSquare’s CEO Justin Kenna explained: “We’re not just holding Ethereum—we’re putting it to work in a proprietary way with best-in-class partners. With Dialectic as our partner, we’re building a dynamic treasury engine designed to generate real on-chain yield that funds innovation across our exclusive platform.”

To safeguard transparency and regulatory compliance, GameSquare has created a dedicated digital asset investment committee reporting directly to the board. All allocations are reviewed for security, custody, valuation integrity, and compliance. The company also asserts that no related-party transactions are involved, and that stringent internal controls are in place for liquidity management and digital asset custody.

At the foundation of GameSquare’s crypto treasury is Dialectic’s Medici platform, which leverages machine learning, automated optimization, and multi-layered risk controls. Management says Medici enables yield generation that significantly exceeds traditional ETH staking models, targeting 8–14% returns.

GameSquare expects to allocate proceeds from yield generation either to further ETH acquisitions or to reinvest in business growth initiatives. The firm has partnered with leading crypto finance figures, including Ryan Zurrer (Dialectic) and Rhydon Lee (Goff Capital), to manage and refine its treasury operations strategically.

GameSquare’s $10 million NFT deployment sets it apart among public companies. Rather than treating NFTs as collector’s items or marketing tools, the firm is positioning them as yield-bearing financial assets. By acquiring Ethereum-native digital art and culture-aligned collectibles, then deploying them into yield-generating DeFi protocols, GameSquare aims to secure returns while maintaining ownership of the underlying assets.

Kenna added, “We are excited to be among the first public companies to include NFTs as part of a diversified digital asset strategy. This reflects the innovative approach to our treasury management initiatives. With deep experience building in-game and real-world creative environments, GameSquare is uniquely positioned to understand the cultural and economic value of these digital assets.”

GameSquare’s shift into an active digital asset treasury model is drawing investor attention. The company’s structured, yield-focused approach contrasts with the more speculative treasury moves made by firms such as Strategy. Analysts note that this strategy might pave the way for broader institutional adoption of Ethereum and NFTs as credible, balance-sheet-grade asset classes.

By combining traditional media and entertainment operations with blockchain-native asset management, GameSquare seeks to embed crypto into its corporate identity, not just as an investment, but as an operational lever for future growth.

During the livestream event, participants will dive into the logic behind GameSquare’s recent acquisition of the high-profile “Cowboy Ape CryptoPunk,” and how that fits into the broader NFT yield strategy. The event will also cover tokenization of business assets, including intellectual property and digital rights, potentially unlocking new financial models across GameSquare’s business lines.

GameSquare’s enhanced crypto treasury strategy marks a bold evolution in corporate finance, combining Ethereum-based yield, NFTs as capital assets, and media-led digital innovation. With an institutional governance framework in place and a public livestream scheduled for July 29, the company is opening its playbook to investors and the broader crypto ecosystem.