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Ronaldinho Launches Star10 Token, Skyrocketing to $397M Market Cap

Arry Hashemi
Arry Hashemi
Mar. 04, 2025
Brazilian football legend Ronaldinho Gaúcho has officially entered the cryptocurrency market with the launch of his own token, Star10 (STAR10) on the BNB Chain. The token skyrocketed to a $397 million market capitalization within just 10 hours of its release on March 3, 2025, drawing significant attention from both fans and investors.
RolandinhoBrazilian football icon Ronaldinho Gaúcho has made his debut in the cryptocurrency space by introducing his own digital token, Star10 (STAR10), built on the BNB Chain. [Image Source: Shutterstock]

Token Launch and Market Performance

Ronaldinho took to X to announce Star10, emphasizing that the token would provide fans with exclusive experiences, signed memorabilia, and access to his AI Agent. He framed it as an opportunity for his followers to "be part of history." He Posted:

Despite its rapid rise, questions are already surfacing about the token’s long-term sustainability and what’s truly driving its valuation.

Concerns Over Insider Token Allocation

One of the biggest points of concern with Star10 is its token distribution. According to its official homepage:

  • 35% of the total supply is controlled by insiders
  • 20% is allocated to Ronaldinho himself
  • 15% goes to the development team

This high concentration of tokens among insiders has sparked worries over potential market manipulation and rug pull risks, as large token holders could choose to dump their holdings, causing a significant price crash.

Security and Governance Measures

Initially, security experts flagged Star10's smart contract as risky due to ownership not being renounced, meaning its creator had the power to burn holders' tokens. However, blockchain security firm SlowMist later confirmed that ownership had since been renounced, reducing this risk.

To add a philanthropic aspect, 5% of transaction fees will be donated to social causes selected by the community. While this is a positive initiative, questions remain about how these funds will be managed and distributed transparently.

The Risks of Celebrity-Endorsed Crypto Tokens

Ronaldinho’s Star10 joins a growing list of celebrity-backed cryptocurrencies. While these endorsements can drive massive investor interest, they also come with major risks.

A recent example is the LIBRA token, endorsed by Argentinian President Javier Milei, which collapsed after insider wallets drained $107 million in liquidity, causing the price to plummet by 94% in just a few hours.

These incidents highlight the importance of clear governance, transparency, and accountability in celebrity-led crypto projects.

Investor Sentiment and Long-Term Viability

For Star10 to maintain its momentum, it will need ongoing community support, transparency, and actual utility beyond just Ronaldinho’s name.

Crypto investors are advised to conduct due diligence before investing in celebrity-endorsed tokens. Key aspects to analyze include:

  • Project fundamentals
  • Insider token allocation
  • Utility beyond speculation
  • The team's track record

Final Thoughts

Ronaldinho’s entry into crypto with Star10 is yet another example of how personal brands are being leveraged in Web3. While the token’s initial surge is impressive, the true test lies in its sustainability and whether it delivers on its promises.

As the cryptocurrency industry evolves, balancing innovation with investor protection will be crucial to ensuring that celebrity-backed tokens contribute positively to the space rather than becoming the next high-profile pump-and-dump.