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Today, we announced our end-to-end capabilities to support stablecoins, ensuring payments can be made or received using them - anytime, anywhere. Alongside proven leaders across Web3, finance and fintech, we’re empowering consumers and businesses to use stablecoins as easily as… pic.twitter.com/6uSpMlNK9z
— Mastercard News (@MastercardNews) April 28, 2025
Jorn Lambert, Mastercard's Chief Product Officer, emphasized: “When it comes to blockchain and digital assets, the benefits for mainstream use cases are clear,” said Jorn Lambert, chief product officer at Mastercard. “To realize its potential, we need to make it as easy for merchants to receive stablecoin payments and for consumers to use them. We believe in the potential of stablecoins to streamline payments and commerce across the value chain. Unlocking this is core to how we navigate the rapidly changing world, giving people and businesses the freedom they want by providing the choices they deserve.”
Through this initiative, approximately 150 million merchants within Mastercard's network will have the option to accept stablecoin payments. This development is particularly significant for businesses operating in regions with volatile local currencies or limited access to traditional banking services. By accepting stablecoins, merchants can tap into a broader customer base and offer more flexible payment options.
Mastercard's strategy extends beyond merchant transactions. The company is also partnering with various crypto-native platforms and wallets, including MetaMask, Kraken, and Binance, to facilitate stablecoin usage across different payment scenarios. This integration ensures that consumers can utilize their digital assets seamlessly, whether shopping online, in-store, or transferring funds internationally.
In collaboration with crypto exchange OKX, Mastercard is launching the "OKX Card," a crypto-enabled payment card that allows users to spend their digital assets directly. This card bridges the gap between crypto holdings and everyday purchases, enabling users to transact with their crypto balances wherever Mastercard is accepted.
The stablecoin market has experienced substantial growth, with a current market value exceeding $230 billion, a 54% increase from the previous year. Tether (USDT) and USDC dominate this space, accounting for approximately 90% of the market share. As regulatory frameworks around digital assets become clearer, the adoption of stablecoins in mainstream finance is expected to accelerate.
Investment banking firm Citigroup projects that the stablecoin market could reach a valuation of $3.7 trillion by 2030, driven by increased regulatory support and institutional adoption.
Mastercard's foray into stablecoin integration signifies a broader trend of traditional financial institutions embracing digital assets. By providing the infrastructure and partnerships necessary for stablecoin transactions, Mastercard is positioning itself at the forefront of the evolving payments landscape.
This initiative not only offers consumers and merchants more flexibility but also sets a precedent for other financial entities to explore similar integrations. As digital currencies continue to gain traction, collaborations like these will play a crucial role in shaping the future of global commerce.
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