GameStop Urged to Bet Big on Bitcoin: Strive CEO Pushes $5B Crypto Move

A Radical Proposal

GameStop currently holds around $4.6 billion in cash and cash equivalents—approximately 40% of its market capitalization. This cash pile was amassed largely through stock offerings during the retailer’s recent financial restructuring. However, despite this liquidity, the company continues to face challenges in modernizing its business amid declining brick-and-mortar sales and the growing dominance of digital game distribution.

In a letter addressed to GameStop’s Chairman and CEO, Ryan Cohen, Cole proposed reallocating these reserves into Bitcoin, making it the company’s primary treasury asset. He argues that Bitcoin would serve as a hedge against inflation and currency debasement, positioning GameStop as a leader in the digital finance space.

“We believe GameStop has an incredible opportunity to transform its financial future by becoming the premier Bitcoin treasury company in the gaming sector,” Cole wrote in the letter.

Why Bitcoin?

The idea of a public company adopting Bitcoin as a treasury reserve is not unprecedented. Companies like MicroStrategy and Tesla have made headlines for incorporating Bitcoin into their balance sheets, citing its potential as a long-term store of value.

Cole believes that by embracing Bitcoin, GameStop could diversify its holdings, reduce reliance on depreciating cash reserves, and signal to investors that it is ready to innovate beyond traditional retail strategies. He pointed out that holding cash results in negative real returns, whereas Bitcoin has historically outpaced inflation and monetary debasement.

A Strategic Roadmap

To implement this shift, Cole recommends that GameStop take a disciplined approach:

• Exclusive Focus on Bitcoin – He advises against diversifying into other cryptocurrencies to maintain a clear, undiluted investment strategy.

• Leveraging Capital Markets – GameStop could use at-the-market (ATM) offerings and convertible debt to acquire additional Bitcoin without drastically impacting its current operations.

• New Investment Standards – By using Bitcoin’s appreciation as a benchmark (or "hurdle rate"), GameStop could ensure that any future investments or acquisitions generate higher returns than simply holding Bitcoin.

This framework, Cole argues, would create shareholder value and reinforce GameStop’s financial strength over time.

Investor Reaction and Market Outlook

The proposal has sparked debate among investors and market analysts. Some view it as a forward-thinking strategy that aligns GameStop with the evolving digital economy, while others caution against the risks associated with Bitcoin’s volatility.

As of February 26, 2025, GameStop’s stock (GME) is trading at $24.42, down 2.24% on the day. Meanwhile, Bitcoin (BTC) is priced at $88,138, reflecting a 3.72% decline. These fluctuations highlight the unpredictable nature of both assets and the importance of careful timing when making such a substantial shift in financial strategy.

What’s Next for GameStop?

GameStop’s leadership has yet to publicly respond to Cole’s proposal. If the company were to move forward with the Bitcoin strategy, it would mark one of the most significant shifts in its financial playbook. Beyond the potential financial benefits, adopting Bitcoin could also reshape GameStop’s brand image—aligning it more closely with the Web3 and digital asset revolution.

As the gaming industry continues to evolve, GameStop’s ability to adapt and innovate will be crucial in determining its future success. Whether or not it embraces Bitcoin, the company faces a pivotal moment in defining its long-term financial and strategic direction.