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Elon Musk’s xAI Strikes $300M Deal to Embed Grok AI in Telegram

Arry Hashemi
Arry Hashemi
May. 29, 2025
Elon Musk's artificial intelligence company, xAI, has entered into a $300 million agreement with messaging platform Telegram to integrate its AI chatbot, Grok, into the app. This partnership aims to bring advanced AI capabilities to Telegram's extensive user base of over one billion individuals.
TelegramFor Telegram, the deal is a strategic push to boost engagement by adding advanced AI features. (spaxiax/Shutterstock)

The agreement entails xAI providing Telegram with $300 million in a combination of cash and equity. Additionally, Telegram will receive 50% of any subscription revenue generated through the app via xAI's services.

Telegram CEO Pavel Durov announced that Telegram had reached a one-year agreement with Elon Musk to distribute and integrate Grok AI across its platform. However, Musk later responded by stating that no official deal had been signed. Durov then clarified that while the agreement had been reached in principle, the final formalities were still being finalized.

Grok, developed by xAI, is designed to offer intuitive and human-like interactions through deep contextual understanding. Within Telegram, Grok will provide features such as threaded chats, smart text editing, chat summaries, document digests, inbox agents, and group chat moderation. These capabilities aim to enhance user experience by integrating advanced AI tools directly into the messaging platform.

The announcement of the Telegram–xAI partnership sparked renewed market interest in Toncoin (TON), the cryptocurrency associated with Telegram. Following the news, TON saw a noticeable uptick in trading volume and price momentum, reflecting investor enthusiasm for the integration of advanced AI technologies into widely used digital platforms.

This collaboration aligns with Elon Musk's broader vision of integrating AI into various facets of technology and communication. By partnering with Telegram, xAI extends its reach beyond its existing platforms, aiming to make Grok accessible to a broader audience. The deal also underscores the growing trend of incorporating AI-driven tools into messaging and social media applications to enhance user engagement and functionality.

For Telegram, the partnership represents a strategic move to integrate cutting-edge AI capabilities into its services, potentially attracting more users and increasing engagement on the platform. The collaboration may also provide Telegram with valuable user data to further refine and improve its offerings.

The integration of Grok into Telegram is expected to roll out by the summer of 2025, bringing advanced AI functionalities to a vast user base. As both companies navigate the implementation of this partnership, the tech industry will be watching closely to assess the impact on user experience, platform growth, and the broader adoption of AI in communication tools.

This partnership between xAI and Telegram marks a significant step in the evolution of AI integration into everyday communication platforms, highlighting the increasing convergence of artificial intelligence and social messaging services.