Pump.fun taps MoonPay to power instant crypto purchases

The integration marks a significant step for both companies in lowering entry barriers to digital assets. By embedding MoonPay’s on-ramp directly into Pump.fun, users can move seamlessly from traditional finance to token purchases without navigating third-party exchanges or separate payment portals. According to MoonPay, the feature is now available across iOS, Android, and desktop versions of Pump.fun, enabling instant access to Solana-based tokens through a simple checkout flow.

MoonPay CEO Ivan Soto-Wright said the integration reflects the company’s long-term goal of enabling frictionless access to digital assets for creators, developers, and retail users alike. He described Pump.fun as “one of the most exciting platforms in crypto,” adding that MoonPay is “proud to power their onramp experience” as part of its broader mission to bring user-friendly financial tools into Web3.

Alon Cohen, Co-Founder of Pump.fun, said the new collaboration with MoonPay significantly enhances the user experience by simplifying access to Solana’s ecosystem. “MoonPay's integration in the Pump.fun mobile app drastically reduces the friction users face when onramping onto Solana," he said. "With MoonPay's support, our users unlock faster, smoother onramping which enables them to trade the coins they love without worrying about juggling external onboarding providers."

Pump.fun co-founder Alon Cohen welcomed the partnership, saying MoonPay’s infrastructure “drastically reduces the friction users face when on-ramping onto Solana.” He noted that the collaboration aligns with Pump.fun’s broader vision of democratizing access to token creation and trading by making the process intuitive even for first-time users.

Through the integration, new and existing Pump.fun users can fund their wallets instantly in local currencies, eliminating the need to first purchase crypto elsewhere. This capability simplifies the user journey for anyone looking to create or trade tokens on Solana’s network, particularly at a time when the demand for simplified onboarding tools continues to rise across the digital-asset ecosystem.

For MoonPay, the partnership extends its global reach as a trusted infrastructure provider. Since its founding in 2019, the company has grown into a leading platform for fiat-to-crypto payments, serving millions of users in over 160 countries. Its technology is already used by major brands and Web3 applications to facilitate secure transactions, verify users, and manage compliance requirements in regulated markets. Integrating with a high-growth platform like Pump.fun allows MoonPay to expand its presence within the Solana ecosystem, while also positioning itself at the heart of the token-creation economy.

Pump.fun, for its part, has become one of the fastest-growing applications in Solana’s ecosystem, allowing users to launch and trade tokens in seconds. The platform’s streamlined interface and low-cost structure have contributed to a surge of activity across Solana in 2025, attracting a wide spectrum of users—from developers testing tokenized concepts to communities experimenting with digital collectibles and meme-based projects.

By embedding MoonPay’s on-ramp, Pump.fun effectively bridges the gap between traditional currency and Solana’s token markets. Users can now participate in on-chain launches without first holding crypto, opening the door for wider adoption and deeper liquidity across Solana-based assets. The integration also reinforces Pump.fun’s strategy of turning token creation into a mainstream activity rather than a niche developer task.

The companies emphasize that the partnership prioritizes user experience and regulatory compliance. MoonPay’s checkout flow is designed to handle identity verification, anti-fraud screening, and transaction monitoring behind the scenes, ensuring that users can buy tokens safely while platforms remain compliant with local requirements. Both firms highlight that this balance of accessibility and security is essential for the next phase of Web3 adoption.

According to the announcement, MoonPay and Pump.fun view the collaboration as part of a broader trend toward embedded crypto infrastructure—where digital-asset tools are built directly into apps, games, and marketplaces instead of requiring separate exchanges. This approach, they note, aligns with the growing demand for “crypto-native yet user-friendly” experiences capable of serving both enthusiasts and newcomers.

The integration also reflects the increasing convergence between fintech and blockchain. By allowing users to purchase Solana-based assets with everyday payment options, the line between traditional and decentralized finance becomes less distinct. MoonPay’s infrastructure plays a central role in this transition, functioning as a bridge that connects regulated payment systems with blockchain applications.

Both companies see long-term potential in making crypto accessible to a wider audience through familiar technology. For MoonPay, the focus remains on simplifying financial access and supporting partners that prioritize ease of use. For Pump.fun, integrating a global on-ramp partner is a step toward scaling its ecosystem and attracting mainstream participants to its platform.