UAE-Based ZIWO Lands Growth Capital From Ajeej to Scale Across MENA

The deal lands at a pivotal moment for businesses across the region. Customer service operations, once treated largely as cost centers, are being reshaped into data-driven hubs of brand loyalty, retention, and operational intelligence. As companies race to modernize their infrastructure, cloud-native contact center platforms that integrate automation and artificial intelligence are becoming essential rather than optional.

ZIWO was founded with a specific focus on the MENA market, positioning itself as an Arabic-first, cloud-based Contact Center as a Service (CCaaS) provider. Its platform combines voice intelligence, automated quality assurance, analytics, and generative AI capabilities into a unified system designed to scale for enterprise needs. ZIWO supports multilingual engagement, including multiple Arabic dialects, alongside English and French, addressing a long-standing gap in global contact center solutions that have historically centered on Western language models.

That regional nuance has become one of ZIWO’s defining advantages. Dialect recognition, regulatory alignment, and telecom integrations tailored to Gulf and broader MENA markets have helped the company build a customer base of more than 1,000 clients across 20+ industries, ranging from logistics and retail to financial services and public sector entities, as cited in the same report.

The investment itself comes through Ajeej Capital’s Amplify Growth Fund, a private credit vehicle operating under the Dubai International Financial Centre (DIFC) framework. Unlike traditional venture equity, growth credit structures provide capital without immediate equity dilution, offering companies flexibility while maintaining ownership continuity. This structure suggests investor confidence not only in ZIWO’s revenue trajectory but also in its operational resilience.

Sharaf Sharaf, Fund Head of the Amplify Growth Fund, said ZIWO’s scalable technology stack gives the company a strong foundation to establish a leading role in AI-driven communications across the region.

ZIWO’s financial momentum appears to support that outlook. Since its previous Series A round, the company has recorded a reported 6.6-fold increase in revenue, reflecting rising enterprise demand for AI-driven communication tools. While the exact revenue base was not disclosed, such growth underscores broader shifts in how organizations are prioritizing customer experience technologies.

The macro backdrop further amplifies the significance of the deal. Governments across the GCC and North Africa are embedding artificial intelligence and cloud adoption into national digital economy strategies. Saudi Arabia’s Vision 2030 and the UAE’s ongoing digital transformation programs have accelerated enterprise technology spending, creating fertile ground for regional SaaS providers capable of localizing AI at scale.

Contact centers, in particular, are undergoing structural change. Enterprises increasingly seek real-time sentiment analysis, automated call scoring, predictive routing, and conversational AI agents capable of handling high volumes without compromising personalization. For sectors such as fintech, logistics, healthcare, and government services, where responsiveness and compliance are critical, AI-enhanced communication systems are becoming strategic assets.

ZIWO’s positioning reflects this shift. Rather than competing solely on cost efficiency, the company is leaning into intelligence layers, analytics, quality automation, and multilingual generative AI, that aim to convert customer interactions into actionable data. In a region marked by linguistic diversity and varying regulatory standards, localized AI infrastructure is emerging as a differentiator rather than a niche feature.

The funding also highlights a broader maturation within MENA’s capital ecosystem. Venture debt and private credit instruments are increasingly complementing equity rounds, offering founders more sophisticated capital strategies. For investors, these structures provide exposure to high-growth tech segments with moderated risk profiles tied to revenue performance rather than speculative valuation multiples.

ZIWO plans to deepen its regional footprint and expand partnerships, leveraging the new capital to scale infrastructure and product innovation. As enterprises across MENA accelerate digital transformation initiatives, demand for localized, AI-driven engagement platforms is expected to intensify.

The transaction signals sustained investor appetite within the region’s startup ecosystem for enterprise SaaS businesses that combine scalable cloud architecture with region-specific intelligence. It also highlights growing recognition that AI solutions tailored to local language, compliance requirements, and operational realities can outperform imported platforms built for very different markets.

As MENA’s digital economy enters a more execution-focused phase, investments like this illustrate a shift from experimentation to infrastructure building. ZIWO’s latest backing is not just another funding headline, it is a marker of how artificial intelligence, regional specialization, and structured capital are converging to reshape enterprise communication across the Middle East and North Africa.