Crypto.com, e& money Join Forces to Advance UAE’s Digital-Asset Ecosystem

The collaboration aims to explore a manner through which these regulated crypto services might be integrated into the fintech services offered by e& money.

According to Crypto.com, the partnership will see e& money explore the use of Crypto.com’s crypto-as-a-service solution, a suite of infrastructure tools designed to help partners embed cryptocurrency functionality into their platforms. The initial scope of the collaboration is expected to focus on crypto trade execution, enabling access to global liquidity through the Crypto.com Exchange, while additional use cases may be explored over time.

Crypto.com said the partnership reflects its broader strategy of working with established financial and technology players to support responsible crypto adoption. The company positions its crypto-as-a-service offering as a way for partners to provide digital-asset exposure without having to build complex infrastructure internally, while still prioritizing security and compliance within the jurisdictions in which they operate.

Eric Anziani, President and Chief Operating Officer of Crypto.com, said the company is focused on expanding how consumers interact with digital assets in daily life. “We are continuously building towards providing consumers more ways to access and utilize cryptocurrencies in their everyday lives,” he said. “We are excited to partner with a market leader in e& money that also shares our vision for an accessible, safe and secure digital commerce ecosystem.”

Melike Kara Tanrikulu, CEO of e& money, described the collaboration as an important milestone as the company looks to incorporate crypto-enabled financial services into its product offering. “This partnership represents a significant step forward for e& money as we integrate innovative, cryptocurrency-enabled financial services into our offerings,” she said. “Together with Crypto.com, we are not only fostering trust and compliance but also unlocking new possibilities for faster settlements, programmable rewards, and enhanced merchant experiences. By leveraging Crypto.com's institutional-grade market expertise, we aim to deliver real-world utility that drives value for our customers and partners alike.”

Crypto.com has also pointed to the strong engagement of the people of the Middle East in digital assets and the fact that consumers there are showing growing interest in integrating crypto assets into their financial transactions. Through the announcement, the company cited the constructive engagement of the authorities in the sector that has led to the development of an environment that focuses on security and consumer protection.

Crypto.com has stated that the collaboration will follow the relevant regulations. Any further development, other than trade execution, would then be explored and developed if it were allowed by the relevant regulations, following the cautious approach that both parties have stated they will undertake in the integration of crypto.

The partnership is the latest instance of the growing desire of global crypto companies to partner with well-established fintech and telecom-related financial platforms, especially in jurisdictions with high mainstream adoption of digital payments. The partnership, as it seems, is less about crypto as a distinct product and more about the layering of crypto-related functionalities into an established financial framework.

The collaboration involves access to the Exchange’s liquidity as one of the major elements involved in the initial stage of this partnership. The company has referred to the Exchange as one of the major components of its global infrastructure, which aims at facilitating effective trade for both individual and institutional clients. The partnership between the two companies, therefore, aims at enabling e& money to explore crypto-related services.

On a larger scale, the partnership is indicative of the larger tech-enabled financial platform's assessment of the potential of crypto not only as an investment vehicle but as part of the larger digital commerce solution.

Although the speed and nature of adoption are yet to be determined, the announcement by Crypto.com is indicative of the firm's intent to play the role of shaping the manner in which crypto-related services are provided in the UAE market.

As Crypto.com and e& money continue into the future, the spotlight is on developing use cases that are well within local regulation and consumer expectation parameters. Right now, both of them are treating this partnership as an exploratory and very important step in the progression of including crypto in finance in the UAE.