Robinhood Unveils New AI, Robo-Advisors and Cash Delivery

These innovations mark a significant shift for the company, which rose to prominence during the pandemic-era trading boom and is now looking to position itself as a full-fledged financial services provider.

Robinhood is no longer just a stock-trading app. With its latest rollout, the company is stepping deeper into the territory traditionally dominated by banks and wealth management firms.

Leading the charge is Robinhood Strategies, an actively managed robo-advisor platform offering users the ability to invest in customized portfolios made up of both exchange-traded funds (ETFs) and individual stocks. Users can start investing with as little as $50, and those who deposit $500 or more will have access to curated stock picks. The annual fee is set at 0.25%, with a $250 cap for Robinhood Gold subscribers.

The robo-advisory space has long been occupied by the likes of Betterment and Wealthfront, but Robinhood believes its large, younger user base gives it a unique edge. “We’re bringing services traditionally reserved for the wealthy to the masses,” said Tenev during the launch event. “This is wealth management for everyone.”

Another headline-grabbing announcement was Cortex, Robinhood’s upcoming AI-powered assistant. While details remain limited, the tool is being described as a real-time investment research assistant, designed to help traders interpret market trends and generate trading ideas.

Cortex will be available later this year, exclusively for Gold subscribers, who pay $5 per month for premium features. The AI assistant has been developed using insights gathered from two years of user feedback and market research. It is part of a broader trend in the fintech industry toward personalized, data-driven investment tools — and Robinhood aims to be at the forefront of this shift.

AI has been a growing presence in the world of retail investing, especially as platforms race to enhance user experience and deliver smarter financial tools. Cortex is expected to integrate into Robinhood’s mobile and web platforms and assist users in building better-informed trading strategies.

Perhaps the most eyebrow-raising feature announced is Robinhood’s new cash delivery service. Through a partnership with Coastal Community Bank, Robinhood now offers on-demand cash drop-offs, much like ordering food or a ride.

Users can request physical cash to be delivered directly to their location, though the service is limited to Robinhood Gold subscribers and will only be available in select areas initially. Delivery fees and geographic coverage details have yet to be fully disclosed.

This offering is part of Robinhood’s broader banking play, which includes the recently launched Robinhood Cash Card and high-yield savings accounts. The idea, according to Tenev, is to make cash access as convenient as digital payments. “Why drive to an ATM when cash can come to you?” he said during the announcement.

These developments come at a time when Robinhood is seeking to reinvent itself amid slower trading volumes and increased regulatory scrutiny. The company’s move into wealth management and banking indicates a long-term strategy to diversify its revenue and reduce its dependence on trading commissions.

Robinhood’s stock has rallied in 2025, climbing nearly 30% year-to-date, outperforming broader indices like the Nasdaq. Analysts suggest that investor optimism may be fueled by the company’s aggressive push into new markets and products.

Still, regulatory uncertainty looms. Robinhood has previously faced questions from U.S. authorities regarding its crypto operations, options trading, and payment for order flow model. Whether its new suite of services will face similar scrutiny remains to be seen.

For now, the company appears undeterred. “We’re building the most trusted and most used financial app in the world,” said Tenev. “And we’re just getting started.”