Michael Saylor Urges Apple to Purchase Bitcoin

Apple’s stock has faced notable challenges in 2025, while Bitcoin has continued to demonstrate strong momentum. The broader contrast in their long-term trajectories underscores the shifting landscape of investor preferences, with digital assets gaining increasing prominence.

The comparison between Apple’s performance and Bitcoin's trajectory is striking, particularly in the context of long-term returns. While Apple remains one of the world’s most valuable companies, Bitcoin’s outsized gains over the past half-decade highlight the growing appeal of digital assets among investors seeking exponential growth. This divergence is central to Saylor’s pitch, which implies that tech giants may be missing out on significant upside by excluding Bitcoin from their portfolios.

Saylor's suggestion aligns with a growing trend of corporations adding Bitcoin to their balance sheets. Notably, GameStop recently announced its first Bitcoin investment, acquiring 4,710 BTC for approximately $513 million after launching a $1.3 billion convertible notes offering. Similarly, Japanese investment firm Metaplanet announced plans to raise $5.4 billion to purchase more Bitcoin.

These moves reflect a broader shift in corporate finance strategies, with companies viewing Bitcoin as a potential hedge against inflation and a means to diversify their assets.

Proponents of corporate Bitcoin investment argue that it can lead to significant returns and position companies at the forefront of financial innovation. However, critics caution against the volatility of cryptocurrencies and the risks associated with such investments. For instance, while Strategy's aggressive Bitcoin acquisition strategy has led to substantial gains, it has also drawn scrutiny for its reliance on debt and equity offerings to fund purchases.

Moreover, the sustainability of such strategies is contingent on Bitcoin's continued appreciation. A significant downturn in the cryptocurrency market could expose companies to substantial financial risks.

Despite the risks, institutional interest in Bitcoin continues to grow. Major financial firms such as BlackRock and Fidelity have launched Bitcoin-related investment products, and several governments are experimenting with crypto-related reserves. This growing legitimization may gradually lower the perceived risk threshold for traditional corporations like Apple, making Bitcoin integration a more plausible scenario in the near future.

As of now, Apple has not publicly responded to Saylor's suggestion. The company has traditionally maintained a conservative approach to its financial strategies, focusing on stock buybacks and dividends to return value to shareholders. Whether Apple will consider diversifying into Bitcoin remains to be seen.

Saylor's proposition underscores the ongoing debate about the role of cryptocurrencies in corporate finance. As more companies explore Bitcoin as a treasury asset, the conversation about its viability and risks is likely to intensify.